When microfinance works well, it does far more than move money around – it reshapes the conditions under which poor women can access opportunity. In India, Rashtriya Mahila Kosh (RMK), or the National Credit Fund for Women, has been one of the most deliberate institutional actors in making that happen. Established in March 1993 as an autonomous body under the Ministry of Women and Child Development, RMK was built not just to lend money, but to grow the entire ecosystem around microfinance: developing intermediary capacity, shaping policy, and spreading financial awareness at scale. Understanding its market development and advocacy roles reveals how a single apex institution can drive systemic change.
Table of Contents
- RMK’s role in market development
- Building the capacity of intermediary organizations
- Structured loan schemes to grow the market
- Marketing linkages and enterprise support
- Advocating for a supportive microfinance environment
- Policy influence and government coordination
- Bridging MFIs and formal financial institutions
- Creating an enabling environment through incentives
- Information-Education-Communication (IEC) initiatives
- Awareness campaigns for beneficiaries
- Financial literacy and skill building for women
- Capacity building for microfinance practitioners
- Information exchange across government and non-government sectors
- The legacy and limits of RMK’s approach
RMK’s role in market development
RMK operates as a facilitating agency rather than a direct lender. It channels funds to Intermediary Micro-financing Organizations (IMOs) – NGOs, women federations, cooperatives, voluntary organizations, and not-for-profit companies – which then on-lend to Self-Help Groups (SHGs) and individual women at the grassroots level. This layered model means RMK’s market development work is fundamentally about making those intermediaries stronger, more capable, and more sustainable.
Building the capacity of intermediary organizations
RMK’s market development strategy rests heavily on capacity building for partner IMOs. Many NGOs working with poor women have strong community trust but weak financial management systems. RMK addresses this gap directly. It has conducted orientation trainings for partner IMOs and NGOs – for instance, a series of orientation programs were held at NIPCCD, New Delhi, specifically designed to equip partner organizations with the knowledge to implement RMK’s microfinance schemes effectively.
Beyond training, capacity building at RMK includes support for technology transfer and infrastructure development. Under its Working Capital Term Loan (WCTL) scheme, RMK provides financial support to IMOs for backward and forward marketing linkages, technology transfer, skill up-gradation, and infrastructure development. The maximum loan under this scheme is Rs. 3 crores for multi-state operations, signaling the scale at which RMK expects intermediaries to operate. This isn’t just about giving loans – it’s about ensuring that the organizations handling those loans have the operational depth to use them well.
Structured loan schemes to grow the market
RMK uses a tiered loan architecture to bring organizations at different stages of maturity into the microfinance fold. The Loan Promotion Scheme targets newer, smaller but promising organizations with at least six months of SHG experience, offering loans of up to Rs. 10 lakhs. The Main Loan Scheme serves more established IMOs with at least three years in thrift and credit activities. Then there is the Nodal Agency Scheme, introduced in 1996-97, which uses reputed and experienced organizations to identify and mentor new NGOs, eventually linking them to RMK’s credit network. The Franchisee Scheme extends this further by allowing smaller state-level NGOs to access funds through a franchisee appointed by RMK, with credit limits of up to Rs. 500 lakhs extended to franchisees who then on-lend to smaller partner NGOs.
This multi-scheme structure is deliberate market architecture. It lowers the barrier of entry for newer organizations, creates graduation pathways as institutions grow, and ensures that even remote or smaller NGOs can eventually participate in the formal microfinance network. Since its inception, RMK disbursed over Rs. 31,513 lakh to 1,728 IMOs, reaching more than 7.41 lakh women beneficiaries – numbers that reflect the cumulative result of this market-building approach.
Marketing linkages and enterprise support
Market development at RMK is not limited to credit flow. The WCTL scheme explicitly finances backward and forward marketing linkages for products made by women’s SHGs. This means RMK helps women not only produce goods but access markets to sell them. The organization has also supported enterprise development in off-farm livelihood activities, partnering with agencies for training, marketing, and other linkages to channel credit toward state government agencies, cooperatives, and NGOs working with landless families. In this sense, RMK functions less like a bank and more like a market systems developer – improving the conditions in which microfinance and women’s enterprises can thrive.
Advocating for a supportive microfinance environment
A microfinance institution can build capacity all it wants, but if the surrounding policy and regulatory environment is hostile or indifferent, those efforts hit a ceiling. RMK has always understood this, which is why advocacy is woven into its core mandate – not an afterthought.
Policy influence and government coordination
One of RMK’s explicit objectives is to maintain a policy and advocacy dimension in its work, providing a basis for revisions in the formal credit system. This includes advocating for greater appreciation among conventional credit systems of the need for simpler, alternative lending mechanisms suited to poor women. RMK also works to establish communication channels between women borrowers and the formal credit and banking systems – effectively acting as a translator between two worlds that rarely speak the same language.
RMK cooperates closely with Central and State Governments, Union Territory Administrations, credit institutions, and non-governmental organizations in promoting its objectives. According to its stated aims and objectives, this cooperation is fundamental – not optional. RMK actively engages with policymakers to promote favorable regulations that support microfinance growth, particularly in rural and underserved areas, pushing for conditions that make low-cost capital more accessible to MFIs and, by extension, to poor women borrowers.
Bridging MFIs and formal financial institutions
One of the persistent challenges in microfinance is the funding gap – MFIs need capital to lend, but banks often view them as high-risk. RMK acts as a bridge here. It facilitates connections between IMOs and traditional financial institutions, helps MFIs improve their financial management and compliance standards, and makes them more attractive to external investors and banks.
The Refinance Scheme is a concrete example of this bridging role. RMK provides 100% refinance assistance to Mahila Cooperative Banks and Urban Cooperative Banks on loans they extend to poor women – either directly or through SHGs – within the norms of RMK’s Main Loan Scheme. This removes a major financial disincentive for cooperative banks to serve poor women, effectively using public funds to de-risk lending to the most marginalized.
Creating an enabling environment through incentives
RMK also uses financial incentives strategically to shape behavior across the sector. IMOs that maintain high loan recovery rates and meet performance targets receive interest rate incentives – calculated annually and remitted to partner organizations at the end of the financial year. This creates a market signal: good performance is rewarded, and strong financial management is not just encouraged but financially beneficial. By shaping incentives at the institutional level, RMK nudges the broader microfinance market toward higher standards without needing heavy-handed regulation.
Additionally, RMK mobilizes resources from multiple levels – central and state governments, public and private donors, and developmental agencies – to fund its operations and expand outreach. This multi-source funding model also reduces dependence on any single funding stream, making the microfinance ecosystem more resilient.
Information-Education-Communication (IEC) initiatives
Even the best-designed microfinance scheme fails if potential beneficiaries don’t know it exists, don’t trust it, or lack the basic financial literacy to use it well. This is where RMK’s Information-Education-Communication (IEC) work becomes critical. IEC is not just marketing – it is a systematic effort to build the knowledge base and skills needed to make microfinance programs work on the ground.
Awareness campaigns for beneficiaries
RMK has undertaken significant efforts to spread awareness among potential women beneficiaries. These include printing and distributing pamphlets on its loan schemes, maintaining an informative website, and participating in melas (fairs) and workshops to reach women where they are. In 2018, RMK went further by creating video spots and radio jingles through the National Film Development Corporation (NFDC) and disseminating them via social media channels to popularize its loan schemes across the country. The use of multiple media formats – print, radio, video, and digital – reflects an understanding that different audiences in different regions are reached by different channels.
RMK also ran an advertisement drive in 2018 inviting proposals from Intermediary Micro-financing Organizations across India – a form of IEC directed not at end beneficiaries but at potential institutional partners, expanding the reach of the network.
Financial literacy and skill building for women
Beyond awareness, RMK’s IEC programs aim to build genuine financial capability among women borrowers. Many women in rural areas – the core target group for RMK – may not be familiar with concepts like loan repayment schedules, interest rates, or group-based liability. RMK’s educational programs aim to fill these gaps before and during borrowing, helping women make informed decisions and manage their finances more effectively. This matters for loan outcomes too: financially literate borrowers tend to have better repayment rates, which in turn sustains the lending cycle for others.
RMK has also supported skill development programs in areas such as tailoring, handicrafts, agriculture, and food processing, recognizing that financial access alone does not guarantee economic empowerment. When a woman lacks the vocational skills to run the enterprise she is borrowing for, the loan becomes a liability rather than a lifeline. By integrating skill-building into its IEC framework, RMK makes financial support more likely to succeed.
Capacity building for microfinance practitioners
IEC at RMK is directed at institutions and professionals, not just beneficiaries. The orientation training programs for partner IMOs and NGOs held at NIPCCD – the National Institute of Public Cooperation and Child Development – are a direct investment in practitioner capability. These sessions equip loan officers, field agents, and NGO managers with knowledge of RMK’s financial products, eligibility criteria, and operational norms, as well as skills in client relationship management and regulatory compliance.
RMK has also worked to establish a resource base for training, project formulation, and evaluation at regional levels – the explicit goal being greater outreach and coverage of remote areas. By decentralizing training resources, RMK makes it possible for IMOs in far-flung districts to access capacity support without bearing the cost of traveling to a national center. This regional approach is essential in a country as geographically diverse as India.
Information exchange across government and non-government sectors
One of RMK’s foundational IEC goals is to establish a mechanism for spreading information and experience among agencies in both government and non-government sectors in the area of credit for poor women. This means RMK is not just running training programs – it is also functioning as a knowledge hub, gathering evidence from the field and feeding it back into the system to improve practice across the board. Lessons from successful IMOs can be shared with newer or struggling partners; policy insights from the ground can be fed back to government agencies.
This knowledge circulation function is easy to underestimate but hard to overstate. In a sector as decentralized and varied as Indian microfinance, the ability to aggregate and share learning is what prevents each organization from reinventing the wheel – and from repeating the same mistakes.
The legacy and limits of RMK’s approach
RMK’s three-pronged approach – market development, policy advocacy, and IEC – represents a coherent theory of change: that microfinance works best when institutions are strong, the policy environment is supportive, and all stakeholders are informed and capable. In practice, RMK’s track record shows real impact. By the time its operations wound down – the government decided to close RMK following a 2020 rationalization review, citing the availability of alternative credit programs like PM Mudra Yojana and Jan Dhan Yojana – it had disbursed over Rs. 31,500 lakh and reached more than 7.41 lakh women across the country.
The closure itself is instructive. RMK was assessed as having “lost relevance” because the broader microfinance and financial inclusion ecosystem had grown around it – partly because of the market-building, advocacy, and IEC work RMK had done for nearly three decades. In a way, its institutional exit is evidence of its systemic success: the enabling environment it helped create had matured enough to sustain itself through other mechanisms. That is precisely what a market development and advocacy institution is supposed to achieve.
What do you think? If an institution like RMK can help build a microfinance ecosystem robust enough that its own closure becomes justifiable, what does that say about how we should measure the success of development organizations – by their longevity, or by the conditions they leave behind? And to what extent can IEC programs alone overcome structural barriers that prevent poor women from accessing and benefiting from microfinance?
References
- https://rmk.nic.in/
- https://www.indiafilings.com/learn/rashtriya-mahila-kosh/
- https://rmk.nic.in/frequently-asked-questions-faq
- https://pib.gov.in/newsite/PrintRelease.aspx?relid=101652
- https://www.pib.gov.in/PressReleasePage.aspx?PRID=1795476
- https://rmk.nic.in/aims-objectives
- https://www.pib.gov.in/PressReleasePage.aspx?PRID=1742800
- https://rmk.nic.in/welcome-rashtriya-mahila-kosh
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